Client: Hadas Rebecca Youman
Website: hadasrebeccayoumanart.com
Industry: Fine Art / Wall Prints / Decor
Services by WPDriven:
- Website Design & Development
- Product Catalog Structuring
- Print-on-Demand Fulfillment Integration
- Performance Optimization
- eCommerce Management Tools
The Challenge
Hadas Rebecca Youman is a visual artist with hundreds of original works — abstract, spiritual, and nature-inspired paintings. She wanted to showcase her catalog and make it accessible for customers to order fine art prints on canvas, metal, or paper — without managing inventory or shipping herself.
Her goals were clear:
- Create a clean, minimalist online gallery to reflect her artistic brand
- Upload and manage over 1,200+ artworks as purchasable print products
- Integrate with a professional third-party print partner
- Automate order processing from website to delivery
- Ensure smooth mobile performance for art collectors and interior designers
The WPDriven Solution
WPDriven took this vision and turned it into a high-functioning, scalable online art store powered by WooCommerce — seamlessly connected to a global print fulfillment network.
Design & User Experience:
- Designed a minimalist, modern website that puts the artwork first
- Created collection pages for themes like Abstract, Nature, Earth Elements, and Spiritual
- Integrated a zoom feature for high-res art previews
- Responsive design tailored for both mobile art lovers and desktop collectors
eCommerce & Catalog Setup:
- Imported, organized, and optimized over 1,200 artworks as product variants (medium, size, frame options)
- Structured art filters for browsing by color, size, collection, or mood
- Built a dynamic shop experience without slowing down performance
Print-on-Demand Fulfillment:
- Integrated the store with a third-party professional art printing press
- Orders automatically route to the print partner for on-demand production and shipping
- Shipping, tracking, and packaging are fully white-labeled and handled externally
- Artist receives earnings per sale with zero logistics overhead
Performance Enhancements:
- Optimized for mobile-first browsing and fast load times despite large image files
- Integrated caching and image delivery via CDN
- Created a simple backend system for ongoing product uploads and updates
Results After Launch
| Metric | Before WPDriven | After WPDriven |
|---|---|---|
| Total Artworks Available Online | ~150 | 1,200+ |
| Print Fulfillment System | Manual / N/A | Fully Automated |
| Average Site Load Time | 5.8s | 1.9s |
| Monthly Orders | N/A (nonfunctional) | 100+ within 60 days |
| Site Bounce Rate | ~70% | 38% |
| Mobile Responsiveness Score | 45/100 | 95/100 |
Client Reflection: Building a Gallery Without Walls
WPDriven: What did you want this site to achieve?
Hadas:
I wanted a place where people could truly connect with my work — and where they could easily bring it into their own spaces. I didn’t want to deal with shipping or logistics. I just wanted to paint.
WPDriven: What changed after the new site went live?
Hadas:
Now my store runs in the background. Someone orders a piece, it gets printed and shipped without me having to lift a finger. It’s incredible. The design also feels like an extension of my studio — calm, clean, and expressive.
WPDriven: Would you recommend WPDriven?
Hadas:
Without hesitation. They brought my vision to life, gave it structure, and made sure it works as beautifully as it looks.
Conclusion
With WPDriven’s support, hadasrebeccayoumanart.com became more than just a portfolio — it’s now a fully functioning gallery and print-on-demand business. From canvas to customer, the entire process is seamless, scalable, and brand-aligned.
WPDriven: Where creativity meets automation, and artists become entrepreneurs.