Client: Santa Ana Public Schools Foundation
Website: santaanapublicschoolsfoundation.org
Industry: Nonprofit / Public Education Support
Services by WPDriven:
- Website Redesign & Development
- CRM Integration & Donor Management Upgrade
- On-Page SEO & Keyword Optimization
- Site Performance & Accessibility Enhancements
The Challenge
Santa Ana Public Schools Foundation (SAPSF) supports students and teachers in one of California’s largest and most diverse school districts. But their old website didn’t reflect their mission or modern audience needs. The site was outdated, hard to navigate, and lacked proper tools to manage donors, volunteers, and programs.
The foundation needed:
- A modern, mobile-friendly redesign to better communicate its impact
- A powerful backend system to manage fundraising, events, and supporter engagement
- Improved visibility on Google for local education-related keywords
- A streamlined user journey for donations, grants, and event participation
The WPDriven Solution
We partnered with SAPSF to not just redesign the website, but reimagine how it works as a digital engine for community connection and fundraising.
Website Redesign & Structure:
- Built a clean, modern layout focused on storytelling, impact, and clarity
- Created dedicated pages for scholarships, grants, teacher programs, and impact stories
- Designed with accessibility in mind — fully ADA-compliant and responsive
- Added trust elements: testimonials, partner logos, featured press, and impact numbers
- Integrated Stripe + GiveWP for secure donation processing
CRM Integration & Backend Automation:
- Connected the website to a new nonprofit CRM for easier donor management
- Integrated event registration, recurring donations, and donor segmentation
- Enabled real-time syncing between website forms and CRM lists
- Set up automated acknowledgment emails and year-end tax summaries
SEO Optimization for Organic Reach:
- Conducted keyword research targeting terms like “support Santa Ana schools,” “donate to public education OC,” “teacher grants Santa Ana”
- Optimized meta titles, descriptions, headers, and alt tags across the site
- Submitted and verified site with Google Search Console for indexing and performance tracking
- Added structured data for nonprofit organization markup
Performance & Mobile Optimization:
- Reduced homepage load time to under 2 seconds
- Enhanced mobile usability and form submission experiences
- Implemented caching, image optimization, and cloud delivery via CDN
Results After Launch
| Metric | Before WPDriven | After WPDriven |
|---|---|---|
| Monthly Organic Traffic | ~180 | 1,100+ |
| Keywords Ranking in Top 10 (Local/Nonprofit) | 2 | 19 |
| Average Time on Site | 46 seconds | 2 minutes, 8 seconds |
| Donation Conversion Rate | 0.4% | 2.1% |
| CRM Contact Growth | Manual/Untracked | +38% in 90 days |
| Mobile Page Speed | 42/100 | 94/100 |
Client Feedback: Bringing the Mission Online
WPDriven: What made you reach out for this redesign?
SAPSF Leadership:
We were growing — but our website wasn’t. We needed a site that not only looked modern, but actually helped us connect with donors, educators, and the broader community.
WPDriven: What changed after the relaunch?
SAPSF Leadership:
We started showing up in search. Donations came in without us having to do manual follow-ups. People could find the exact information they were looking for — fast.
WPDriven: What’s your favorite part of the new setup?
SAPSF Leadership:
The backend. It’s a game-changer. No more spreadsheets. Our CRM, events, and email tools are all tied together now. It’s professional and easy to manage.
Conclusion
By transforming the digital presence of the Santa Ana Public Schools Foundation, WPDriven helped power up their mission with modern design, stronger reach, and smarter systems. The foundation can now focus more on students and less on spreadsheets — all thanks to a site that works as hard as they do.
WPDriven: Building the digital foundations behind every mission.