Client: Plank
Industry: Indoor Products & Architectural Hardware
Products: Doors, Custom Windows, Handles, Hinges & Closers
Website by: WPDriven
Project Scope: Branding, Website Design & Development, SEO, Conversion Optimization
The Challenge
Plank had an impressive line of high-end interior products — but their website didn’t reflect that. It was outdated, hard to navigate, and not optimized for mobile or modern buyer behavior. Key issues included:
- An outdated design that didn’t match their premium brand
- Scattered product information with unclear categorization
- No search engine visibility or targeted content
- A broken lead generation funnel, with the quote form buried and underperforming
Plank needed a digital presence as solid and well-built as their products.
The WPDriven Solution
We partnered with Plank to transform their digital brand experience from the ground up.
- Designed a clean, modern UI with emphasis on structure, elegance, and usability
- Rebuilt the website on WordPress with Elementor for flexibility and scalability
- Created dedicated product pages for each core category: doors, windows, handles, hinges, and closers
- Developed a smart quote form with filtering and conditional fields based on product type
- Implemented a strategic SEO plan targeting high-intent product-specific keywords
- Integrated analytics, conversion tracking, and schema to maximize visibility and lead attribution
Results After 3 Months
| Metric | Before WPDriven | After WPDriven |
|---|---|---|
| Monthly Organic Traffic | ~100 | 1,200+ |
| Time on Site | 38 seconds | 2 minutes, 12 seconds |
| Keywords in Google Top 10 | 3 | 24 |
| Monthly Quote Requests | 1–2 | 40–60 |
| Bounce Rate | 84% | 41% |
Client Interview: “Planking With the Boss”
WPDriven: How did you feel about your old website before we started?
James (Founder of Plank):
Honestly, embarrassed. It didn’t represent the quality of our products. It was like displaying fine hardware in a cardboard box.
WPDriven: What changed after the new site launched?
James:
Our traffic went up, our quote forms started converting, and clients actually started mentioning how professional the website looked. That never happened before.
WPDriven: What was the best part of working with WPDriven?
James:
The process was structured but easy. Your team handled everything from messaging to design to performance. I could focus on business while you handled the build.
WPDriven: Would you recommend WPDriven?
James:
Absolutely. If your business sells anything premium and you want to look like it — WPDriven is who you call.
Conclusion
WPDriven helped Plank go from outdated and underperforming to polished and powerful. Their new website doesn’t just showcase products — it converts visitors into real business. For a company that builds doors, hinges, and handles, it was time their website opened the right ones.
Need results like this? Let’s talk.