Client: SkyFix Roofing
Location: New York City, NY
Industry: Residential & Commercial Roofing
Services: Roof Repair, New Roof Installation, Flat Roofs, Emergency Roofing, Gutter Services
Website by: WPDriven
Project Scope: Website Design, Development, Local SEO, Conversion Optimization, Performance Hosting
The Challenge
SkyFix had a strong reputation in New York’s five boroughs — but online, they were practically invisible. Their previous website was outdated, not mobile-friendly, and failing to convert visitors into leads. They were missing out on local traffic and losing business to newer competitors with better digital presence.
Their key pain points:
- Low visibility in local Google searches
- An outdated website that wasn’t optimized for mobile
- No clear calls-to-action or trust-building elements
- Poor loading speeds and high bounce rates
- No way to track or analyze performance
They needed a solution that delivered visibility, credibility, and leads — fast.
The WPDriven Solution
Our approach with SkyFix was to position them as the go-to roofing experts in New York with a performance-first, lead-generating website.
Design & Development:
- Created a modern, mobile-optimized website using WordPress + Elementor
- Built dedicated service pages targeting key roofing services (roof repair, flat roofing, emergency roofing, etc.)
- Added trust elements: testimonials, Google reviews, certifications, project photos
- Integrated click-to-call and quote request buttons throughout the site
Local SEO Strategy:
- Keyword research and content targeting high-converting terms like “emergency roof repair Brooklyn” and “flat roofing NYC”
- Optimized their Google Business Profile and added schema markup
- Built 40+ local citations and ensured NAP consistency
- Created localized landing pages for top service areas: Manhattan, Brooklyn, Queens, Bronx, and Staten Island
Performance & Conversion Optimization:
- Optimized site speed and mobile responsiveness
- Integrated real-time call tracking and Google Analytics
- Created lead capture forms with simple, fast submission flow
Results After 90 Days
| Metric | Before WPDriven | After WPDriven |
|---|---|---|
| Monthly Organic Visitors | 190 | 2,300+ |
| Local Keyword Rankings (Top 5) | 1 | 18 |
| Quote Form Submissions | 4–6/month | 65–80/month |
| Call Leads from Website | ~5/month | 120+/month |
| Mobile Site Speed Score | 32/100 | 94/100 |
Client Interview: “Raising the Roof with SkyFix”
WPDriven: What was your online presence like before working with us?
Tom (Owner of SkyFix):
Nonexistent. We had a website, but no one ever filled out the form. It was more like a business card floating in space.
WPDriven: What changed after the new site launched?
Tom:
The phones started ringing. We’re now getting leads every day, especially after storms. And people are finding us on Google, which never used to happen.
WPDriven: Any favorite part of the process?
Tom:
The local SEO. We didn’t even know what that meant before — now we’re showing up in search across the city.
WPDriven: Would you recommend WPDriven?
Tom:
Already have. If you’re in a service business and serious about getting found online, this is the team you want.
Conclusion
SkyFix didn’t just get a new website — they got a pipeline. WPDriven delivered a powerful digital strategy that brought real, local results. Now, SkyFix isn’t just New York’s go-to roofer on the street — they’re also on the front page of Google.
Want results like these? Let’s talk.