Creating eye-catching ads on Facebook is crucial for grabbing attention and driving engagement. However, ensuring your ads fit seamlessly across the platform can be a bit of a challenge. Fear not! We’ve got you covered with this comprehensive guide to Facebook ad sizes and specifications for 2024-25.
Image Ads
Feed Image Ads:
- Recommended Size: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
Story Ads:
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Carousel Ads:
- Recommended Size: 1080 x 1080 pixels per image
- Aspect Ratio: 1:1
Video Ads
Feed Video Ads:
- Recommended Resolution: At least 1080 x 1080 pixels
- Aspect Ratio: 1:1 to 4:5
- Video Length: Up to 120 seconds
Story Video Ads:
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Maximum Duration: 15 seconds
Carousel Video Ads:
- Recommended Size: 1080 x 1080 pixels per video card
- Aspect Ratio: 1:1
Collection Ads
Cover Image or Video:
- Recommended Size: 1200 x 628 pixels for images or 1200 x 1200 pixels for videos
- Aspect Ratio: 1.91:1 for images, 1:1 for videos
Pro Tip:
Use Facebook’s ad preview tool to ensure your media appears correctly across all devices. This tool helps maintain consistent formatting, prevents potential ad rejections, and optimizes the viewer experience.
Why Ad Size Matters
Adhering to these specifications is essential for maximizing your ad’s visual impact. Incorrectly sized ads can appear cropped or distorted, leading to a poor user experience and potentially lower engagement rates. Properly formatted ads not only look better but also perform better, ensuring you get the most out of your advertising budget.
Final Thoughts
By following these Facebook ad sizes and specifications for 2024-25, you’ll create visually appealing ads that fit perfectly across all placements. Whether you’re promoting products, services, or events, these guidelines will help you achieve the best results. Start implementing these tips today and watch your Facebook ads perform their best!
